Product Buying Guide & Tutorials
The 'Print Like a Pro" series are product buying guides for UPrinting, an online printing company, to aid customers pre-purchase and alleviate customer pain points. I am responsible for the scriptwriting, storyboarding, filming, editing, and subtitling each video.
"Pounds vs Points: How are Paper and Cardstock Thicknesses Measured?"
The project has been ongoing since March 2024 and has since introduced many tutorial videos on UPrinting's PDP pages. Within less than 4 weeks of initial A/B testing, customer engagement, CVR and AOV has increased significantly.
VIDEOS
PAPER COATINGS
How do I choose between: Matte, Gloss, High Gloss, or Uncoated?
Silk & Soft Touch Laminations
What are Silk and Soft Touch Laminations?
Stickers & Labels
How do I choose between the 4 types of Stickers & Labels?
Mailer Boxes
What type of material should I use for Mailer Boxes?
Cardstock Thickness
What is Cardstock Thickness?
Paper Weight and Thickness
Pounds vs Points: How to measure Paper and Cardstock Thickness?